June, 2020 | Democracy Vineyards

Top 5 SEO Strategies Every Winery Should Consider for Their Online Presence

By Georgie W. Troncoso
26 June 2020

Wine production is a competitive business today. Besides promoting your winery outside, you should also consider promoting it online. Various SEO strategies can help to strengthen your position online and some of these are mentioned here. Keyword research You should…

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4 Benefits of Hosting a Winery Website with a Good Service Provider

Wine / WineriesChoosing a good hosting provider is important to run your business smoothly. If you have a winery and you want to create your online presence, then you should choose a good service provider like Internet Vikings for your site. Here are the benefits of choosing top quality service providers. Type of hosting A good hosting service provider like Internet Vikings will provide you with dedicated and virtual servers, and other options. You can choose the type of server you want according to the type of work you will do. For example, if your winery business is small, then you won’t need to use a dedicated server. You can go for shared hosting or other types of hosting also. However, the dedicated servers pose less risk as they have strong security options. Internet Vikings dedicated servers can help you run your online winery business smoothly. Excellent customer service Good hosting providers like Internet Vikings will be always there to help you. They will ensure that your site is running smoothly without any problems. High speed A good hosting provider like Internet Vikings will ensure that your page gets loaded fast so that users don’t leave the page. Their servers are top-rated, so the website and its pages load quickly. Get backups You can get automatic backups for your website if you choose a good hosting provider like Internet Vikings. So, if something goes wrong with the server, you will still have the backup and be able to continue running your site. You should always do some research to choose the right hosting provider for your site. Your website is the first thing that people will see. So, you need to make sure that its always up and running smoothly. Teaming up with expert hosting providers like Internet Vikings will ensure that. [...]

Top 5 SEO Strategies Every Winery Should Consider for Their Online Presence

Wine / WineriesWine production is a competitive business today. Besides promoting your winery outside, you should also consider promoting it online. Various SEO strategies can help to strengthen your position online and some of these are mentioned here. Keyword research You should come up with good keywords. Do keyword research and find out what words most users search to know about wine or wineries. You can choose keywords like ‘best wineries’ or ‘wine glass’ and write useful content around that keyword. There are now different tools available to come up with good keywords. Create good content You should write useful articles or blog posts about wine, wineries or vineyards. Your content must be interesting to the users and they must benefit from it, that way you will be ranked higher in search engine results pages. User friendly website The website you create for your winery must be user friendly. It must be easy to navigate. The page loading time should be quick so that the users don’t leave your page. There must be multimedia elements in your site, like videos, pictures, and more. These multimedia elements will keep the users engaged and they won’t leave the page quickly. Responsiveness The website must be responsive so that the users can access it from any device. Most users now use their smartphones to look for products or businesses. So, if your website is responsive, the users will be able to view the website properly, without missing any vital information. Get backlinks You should try to get more backlinks. When a high authority site has a link to your page then it shows trust and confidence. Your site will be ranked higher. Most of the established SEO service providers like internetvikings.org keep these in mind and try to rank a site higher in the search engine results pages. [...]

7 Tips for Opening A Winery

WineWine making is a lucrative business; however, starting a winery business is not very easy. There are various factors to consider. You need to plan ahead and do research before opening a winery. Here are some tips for opening a winery. Type of winery There are three levels of wine production. One, you can have your own vineyard; two, you can buy grapes from elsewhere and make wine in your winery; and three, you can have a wine tasting spot. So, you should first decide what type of winery you want to open. Look out for location You should find a good location to set up your winery. If you decide to harvest your own grapes, then you should have the winery in a place where there will be good grape production. You should know about the weather and soil so that they are suitable for growing grapes. Have a business plan You must have a solid business plan before opening a winery. The plan should include the volume of production, the labour cost, total expenses and revenues, markets where you will distribute the wine, and more. Type of grape There are many different varieties of grapes. You should choose what type of grapes you want to plant if you wish to use your own harvested grape for wine production. You should analyse the climate, survey the soil and decide how many vines you want. Selling wine You should start your marketing campaigns early so that you can sell wine to enough places to increase the chance of revenue. You must plan for distribution. You should have a nice retail space so that people can come and taste or purchase your wine. Diversification options You can have diversification options so that you can earn more money. For example, you can have a nice B&B or a restaurant inside the vineyard. That way more people will visit your winery and you will be able to sell more wine. Buying a winery You can buy an existing winery instead of starting one from scratch. That way there will be less hassle and you will be able to concentrate more on the retail part. Starting a winery business needs a lot of patience, hard work and dedication. You should also have enough money to start or buy a vineyard. You should do thorough research on the market condition and the trends. [...]

7 Important Things You Should Know About Wine

Wine / WineriesWine is a favorite alcoholic beverage of many people. You don’t need any excuse to have wine. You can have it during brunch, at dinner or when hanging around with your friends. Wine has a fascinating history and there are lots of interesting things to know about it. Here are some important things you should know about wine. Contribution of the monks During the Middle Ages, the monks of Benedictine monasteries preserved the process of wine production. Modern wine production techniques are credited to these monks. The overall process has remained the same, but there is a difference in making white wine and red wine. Red wine production takes a greater number of steps. Importance of colour The colour of the wine is a very important factor. It indicates the age, variety, geographic location and other important characteristics of the wine. The colour even tells what techniques have been used in producing it. Categories of wines There are mainly six different categories of wine. These include white, rose, red, fortified, sparkling, and dessert or sweet wine. You should know the taste and smell of each of these categories so that you can choose the right type of wine to go with your dinner, occasion, or mood. Difference between wine in the past and now In the old days, classic wine grapes were used to produce wine and the traditional method of wine production was used. The wine makers used non-stainless-steel containers. Now wine is made in regions where it was not made before, like Australia, South America, the US, and the Asian regions. Wines of these regions have a sweeter taste and fruitier characteristic. Wine originally had herb flavours and low sugar content. Reasons for best wines to be expensive Most wines are quite affordable. But there are some special wines that are really expensive. The reasons for it are the premium growing location, hand-harvesting, low yield, knowledge and talent of the wine producer. Taste of wine The taste of wine changes over the year. The same wine won’t taste the same throughout the year. There is something called Vintage Variation that happens in colder regions and the same wine tastes different because of this. When to drink It is better to drink wine that has been produced in the same year. However, there are some wines that get better as they age. Now you know a lot about wine, and it will help you to select the best wine for your special occasion. [...]

5 Reasons You Should Visit Wineries

Wine / WineriesIf you are thinking of going on a vacation this year, then you should consider choosing a destination where there are lots of wineries. Here are the reasons why you should visit wineries. Great location There are beautiful vineyards around many wineries. The temperature is lovely as grapes are grown here. You will love the natural beauty and the smell of grapes. You can roam around and enjoy the scenery that lays ahead of you. Wine tasting You can have a wonderful wine tasting experience by visiting wineries. You’ll be able to taste and enjoy everything, from traditional wines, to contemporary and special editions, you can taste everything here. Learn about history Many wineries have a long history. You can know how the wineries became so successful in their business. You’ll also learn more about the history of wine production in the region. Affordable Winery tours are affordable. You won’t have to spend so much money and still you can taste a good collection of wines and visit scenic vineyards, while buying wine is completely optional. Takes less time Visiting wineries is a half day tour and it won’t take up much of your holiday. So, you can have a wonderful time in the vineyards and wineries without spoiling the other fun things that you have planned for your vacation. You should consider going on a winery tour on your next vacation. It’s worth visiting wineries as they are rich in history and gives you a wonderful wine tasting experience. [...]

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Top 5 SEO Strategies Every Winery Should Consider for Their Online Presence

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